How to Use Digital Marketing Effectively to Reach Schools
Let me start by stressing this point: it is not easy to use digital marketing in order to get schools excited about your product/service. Most schools are still ‘old school’ in how they do things and aren’t the most susceptible to change or open to new ideas. Having said this, it is still very possible […]
Effective Selling to Schools Workshop – What Went Down in Cape Town
We are proud to say the Effective Selling to Schools workshop that took place on the 12th of May was a great success. The workshop was presented by Cape Innovation and Technology Initiative (CiTi) and SchoolAdvisor and hosted by CiTi. This one-day workshop focused on presenting practical tips to school suppliers on how to more effectively […]
To Re-Capture the Education Market, Microsoft Aims to Offer a Compelling Alternative to Google’s Chromebook
In recent years Google’s offerings—in particular, Chromebooks—have captured plenty of media attention and domestic market share. Futuresource, a market research firm, estimated that Chromebooks accounted for more than half the U.S. education sales in the first quarter of 2016. The same source estimates that Windows machines accounted for less than 25 percent in the same […]